Apple Success Story: The Tech giant known for the iPhone, and Macbook


Aayush's Narrative

When driving on the roads or walking down a crowded city street, you may see Apple Logo. The logo is easily recognizable, and you can tell who manufactured a
MacBook, iPad, or iPhone when you visit one. Apple's Success has managed to do more than only rule the technological industry. The business achieved something that many others can only imagine: it has become a global brand with a history that will continue past the lifetimes of the living.


Apple Success Story Inc. is a global technology company focusing on software, internet services, and mobile devices. Its corporate office is located in Cupertino, California. With US$365.8 billion in sales of personal computers in 2021, Apple is the biggest information technology company, the second-largest producer of mobile phones, the fourth-largest manufacturer of personal computers based on unit sales, and the world's second-most valuable business.



Amazon, Microsoft, Alphabet, and Meta are the five giants of the US information technology sector.

Apple produces a series of mobile phones called the iPhone that run the iOS operating system. The key component of the Mac family of computers is the macOS operating system.



iPads are multifunctional tablets available from Apple that run the iPad OS operating system. Apple TV, AirPods, Apple Watch, Home Pod, Beats products, iPod touch, and further accessories from Apple and other companies are all listed under Home, Mobile devices, and Accessories.

The company offers "Air Pods" wireless headphones with Siri voice control. The brand name of the company's line of smartwatches is Apple Watch. Among its goods and services are AppleCare, Advertising, Cloud Services, Digital Content, and Payment Services. 

Apple - Industry

The COVID-19 epidemic has had serious adverse effects on the global economy. Many end-user industries have been impacted, especially the electronics manufacturing sector. The COVID-19 pandemic, according to 40% of international electronics suppliers and manufacturers surveyed for an IPC study in March 2020, will have the greatest impact on consumer electronics. Another twenty-four percent of respondents said the automotive electronics category would be most severely impacted, and twenty-seven percent thought the worst-hit area would be industrial electronics.

Electronic computers, including workstations, laptops, PCs, mainframes, software services, and computer accessories are manufactured by businesses in this sector. Apple, Hewlett Packard Enterprise, Lenovo (Hong Kong), Dell, IBM, and ASUS (Taiwan).

Apple - Name, Logo, and Tagline

Jobs revealed that he was presently on one of his fruitarian diets in Walter Isaacson's biography. On the way home from an apple farm, he had the brilliant idea for the company name that would change his entire existence. According to Steve Wozniak's book "iWoz: Computer Geek to Cult Icon," this is true. Driving Jobs home from the airport after that trip, Wozniak claimed to have come up with the firm name while in the car. According to Jobs, the "apple orchard" he had been describing was a community of people.


In his book, Steve Jobs expressed the opinion that the name "Apple Computer" sounded "energetic, fun, and not intimidating"—all characteristics that were essential to a firm that wanted to transform computing and make it far more approachable.

Aayush's Narrative

Founders of Apple

Steve Jobs, Ronald Wayne, and Steve Wozniak signed a company contract on April 1, 1976, to establish the Apple Success Computers Company.

Steve Jobs

Steve Jobs was the former CEO of Pixar Animation Studios and a co-founder of Apple. After graduating from Homestead High School in Cupertino, California in 1972, Jobs enrolled at Reed College in Portland, Oregon. He departed after a semester to continue his studies in philosophy and other ancient cultures.



Steve Jobs's passion for technology led him to join Atari Inc., a well-known video game manufacturer at the time. He grew close to partner designer Steve Wozniak and attended meetings of the Homemade Computer Club with him. On August 24, 2011, Jobs resigned as Apple's CEO and was named chairman of the board of directors. Steve Jobs died on 5 October 2011.

Ronald Wayne

Apart from Steve Jobs and Steve Wozniak, who were the company's main visionaries, Ronald G. Wayne is most recognized for being one of the co-founders of the electronics corporation Apple. It was a quick trip compared to the years he spent designing and manufacturing slot machines and other luxury gaming equipment. He is an outstanding inventor with over a dozen US patents covering a wide range of important concepts.

Steve Wozniak

For the last thirty years, Steve Wozniak has been a well-known investor in Silicon Valley. His design work on the Apple I and II, the company's initial computer series, had an impact on the Mac, which is now commonly utilized.

Aayush's Narrative

Apple - Startup Story

In 1976, Wozniak's Apple I personal computer and Steve Jobs founded Apple Computer Inc. Jobs introduced his Apple II personal computer the following year. It had a central processing unit, an external floppy drive, colorful graphics, and a keyboard.


To promote Steve Jobs' and Ronald Wayne's specially designed PC, the Apple 1, Wozniak formed Apple. The Apple 1's hardware had a central processing unit, RAM, and a simple textual-video chipset. It lacked a built-in keyboard, display, casing, or other HIDs at the time.


The price of the Apple 1 when it was first released in July 1976 was $666.66. Not long after the company was established, Wayne decided to quit. He accepted the $800 check. which, after forty years of existence, was valued at almost $72 billion. 


Wayne designed the first Apple logo by hand; Rob Janoff's "bitten apple" sign replaced it in 1977.


January 3rd, 1977 was the founding day of Apple Computer Inc. Mike Markkula was fascinated by the Apple-1 and gave the team the necessary finance and commercial skills. Mike Markkula, the third employee, owned a third of the business. He suggested Michael Scott to be the company's first president and CEO since he felt Steve was too young and not prepared for the role.


Wozniak released the design for the Apple II in 1977. The Apple II computers were able to stay ahead of the competition in the face of Tandy and Commodore PET thanks to VisiCalc. A revolution in spreadsheets and computer programs. VisiCalc provided users with extra motivation.


The Apple II was able to transform the computer industry by introducing color graphics. By 1978, Apple established a production division for the Apple II and a real office with a massive workforce.


Every four months in the following years, Apple's revenue grew. Between September 1977 and September 1980, their yearly revenues increased from $775,000 to $118 million (an average annual growth rate of 533%).


On December 12, 1980, Apple went public at $22 per share. Apple generated more money with its initial public offering (IPO) of $4.6 million shares than nearly any other company since Ford Motor Company in 1956.


On December 12, 1980, Apple went public for $22 per share. Apple generated more money with its initial public offering (IPO) of $4.6 million shares than nearly any other company since Ford Motor Company in 1956.

Apple - The fall

In 1976, Wozniak and Steve Jobs founded Apple Computer Inc. As IBM clones became more accessible and Microsoft's influence grew in the second half of the decade, Apple's "55 or die" strategy flopped. Even with their extensive software libraries, Macs were still restricted. On the other hand, Windows 3.0 may be bought on low-cost commodity machines.


With the release of the Performa, Quadra, and Centris, Apple declared its plan to rejoin the market. The Performa was meant to be a lifestyle and department store stocking item because, at the time, the only methods to get Apple computers were through authorized dealers or mail orders. Back then, there were no Apple Stores. Customers, on the other hand, felt confused by this since they were unable to understand the differences between the variations.

When Apple Become a Big Name?

Another invention that Apple displayed in 2001 was the iPod. At the time, this was a remarkable achievement for an MP3 player, given its 5GB hard drive was advertised as having memory equal to hundreds of music tracks.


Apple released the iTunes Music Store in 2003 as an addition to this. This occurred two years after the release of iTunes, Apple's digital music software solution. After Apple introduced a Windows version in 2003, the rest of the globe began to use it during the following few years. The iTunes Music Store gave US residents a simple and legal way to buy music online when it relaunched as the iTunes Store in 2006 to include video services. Windows could be installed on Apple computers because they were powered by Intel CPUs. Intel will power all Apple PCs in the future, including MacBook Pros and iMacs.


In 2007, Apple Computer Inc. changed its name to Apple Inc. to more accurately reflect its expanding product line. 270,000 iPhones were ordered in the first 30 hours after the device's release, earning it the moniker "Apple's future changer."


When the iPad, iPod Touch, and iPhone were initially released, they were all hugely successful. The App Store, which offered third-party software for iPhone and iPod Touch devices, was introduced by Apple in July 2008. With an average daily income of $1 million, the App Store made 60 million dollars in a single month. The success of the iPhone helped Apple to become the third-largest global supplier of mobile devices.

Aayush's Narrative

Vision and Mission of Apple

Apple's official objective is to "bring the best user experience to its customers through its innovative hardware, software, and services."

Apple's business model consists of two main elements: its offerings and services. Apple's revenue in 2021 exceeded $365 billion, with $191.9 billion coming from iPhone sales, $38.3 billion from gadgets and accessories (such as AirPods, Apple TV, Apple Watch, Beats products, HomePod, iPod touch, and accessories), $35.2 billion from Mac sales, $31.86 billion from iPad sales, and $68.4 billion from services.


  • Products include smartwatches, home appliances, iPads, Macs, iPhones, and companion items (such as Apple Watches and AirPods).


  • AppleCare+, the AppleCare Protection Plan, digital content shops, video streaming services, licensing, and Apple cloud services are examples of services.

Apple - Competitors

Microsoft, Samsung, Lenovo, Dell, Sony, HP, Xiaomi, Asus, Huawei, and Oppo are among Apple's principal competitors.

Apple - It’s Future Plans

Every year, Apple has its global Annual Developers Conference in June. In 2022, the keynote address will be held on June 6. Apple is releasing its next-generation software during the event; it will be available in the fall.


Myth has it that Apple is developing an expandable iPhone, which is expected to be released in 2023 and sport a 7.5 to 8-inch screen. Apple is believed to be working on interactive virtual eyewear that will have an integrated processor, specialized high-end panels, and a Reality Operating System. Voice activation, touch screens, and hand gestures will all be incorporated into the device, which is expected to cost around.



With M2 Pro and M2 Max CPUs, Apple is creating upgraded MacBook Pro versions with 14- and 16-inch screen sizes. Together with the new machines, the 12-core CPU and 38-core GPU M2 Max processor will be available in 2023.


The story surrounding Apple's research into electric automobiles has taken many different turns but respected Apple analyst Ming-Chi Kuo says the company is still planning to sell a completely driverless vehicle by 2023–2025, not just a technological offering.

Aayush's Narrative

Conclusion

Apple had a big impact with its thoughtfully designed and user-friendly products, such as the iPad, Mac, and iPhone. Apple's success was not achieved quickly; rather, it took a lot of work and dedication. Apple has been a successful organization for the last 40 years because it has consistently been regarded among the most innovative and successful technological businesses worldwide. They created a consumer electronics empire that included a variety of products for both home and business use, including computers, compact discs, and mobile phones.





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