Understanding the Best Push Notifications Services

Introduction

A push notification is an alert that flashes briefly and shows up on your mobile device's home screen, desktop browser, or notification center when it comes from a mobile app. Usually opt-in, push notifications consist of text and rich media (buttons, graphics, etc.) that encourage the user to do something. Email opens at 50% less, while click-through rates are 7% higher with them. Additionally, 81% of opt-in rates indicate that they are very effective with Android users.

Push Notification Services

1. One Signal

One of the top push notification providers is OneSignal, which also provides email, SMS, and in-app messaging. Names like Bitcoin, Softonic, Product Hunt, USA Today Sports, Upwork, Tribune, and more are in its outstanding customer group.

Push notifications for mobile devices and the web can be distributed with OneSignal. You may receive delivery confirmations, A/B test your messages, schedule them according to various time zones, and do much more. Their website claims that over 1.9 million users trust the platform, making it a potentially secure investment.

Price

Free: There is no charge, but there is limited customization across all channels. includes functions like intelligent delivery and GDPR compliance.

Growth: With Google Firebase, you may handle several aspects of managing and developing apps. It is a dependable and powerful tool for configuring mobile push notifications, while not being specifically made for push notifications.

Professional: It works for push notifications on mobile devices as well as the web. It has a Google guarantee and is simple to use. The cloud messaging service can be integrated with analytics to track and receive reports on your campaigns. Customization, A/B testing, advanced targeting, and other options are available.

Enterprise: Businesses can use Google Firebase for free if they don't want to invest additional funds in push notification advertising.

2. Google Firebase

With Google Firebase, you may handle several aspects of managing and developing apps. It is a dependable and powerful tool for configuring mobile push notifications, while not being specifically made for push notifications.

It works for push notifications on mobile devices as well as the web. It has a Google guarantee and is simple to use. The cloud messaging service can be integrated with analytics to track and receive reports on your campaigns. Customization, A/B testing, advanced targeting, and other options are available.

Businesses can use Google Firebase for free if they don't want to invest additional funds in push notification advertising.

3. Airship

Changed from Urban Airship, Airship is among the top push notification providers for mobile devices. It's an integrated system designed to raise the bar for mobile-based services. Using push, messaging, in-app messaging, analytics, and other means, promotes mobile engagement.

Users can craft highly customized messages and distribute them according to various user characteristics. Predictive AI, automation, segmentation, deep linking, and other features make this platform an excellent option for a wide range of enterprises.

Pricing

The cost of Airships is unclear and varies. A year's worth of 250,000 "Monthly Active Contacts" will run you about $25,000. This isn't definitive, though, so getting a unique quote is the best way to find out the cost.

4. iZooto

One platform that is exclusively focused on push notifications is called iZooto. Push notifications for mobile apps, Facebook, Messenger, and websites may all be configured with it. If your target demographic is active on social media, it can be a fantastic option.

All necessary capabilities are guaranteed by the platform, including reporting and analytics, segmentation, automation, personalization, time-zone-based distribution, multilingual support, and more. Many brands, namely those with a lot of content on news and magazine websites, trust iZooto.

5. WebEngage

WebEngage is a data-driven tool designed to increase and maintain client engagement. The platform offers several features, including multi-channel support and a strong technical base. You should use WebEngage if you want data-driven campaigns.

The platform provides support for integration with many important tools, including Segment, Twilio, AWS, and others. Among the features are email automation, in-depth analytics, user activity-based triggers, push notification support for both mobile and online platforms, and more.

Pricing

OnlineEngage withholds its pricing details. On the other hand, you can submit a request and receive an estimate based on your needs and objectives.

6. WonderPush

WonderPush can be a great option if you want to use a simple push notification program and avoid all the clutter. The platform supports numerous mobile and online platforms and is devoted to push notifications.

Faster delivery, limitless staff assistance and messaging, industry-specific templates, A/B testing, deep linking, smart segmentation, geo-targeting, real-time reporting, GDPR compliance, and more features are included.

Pricing

WonderPush offers pop-ups and push notifications in two different price ranges. The amount of subscribers you want to target determines how much push notification packages cost. In short, for one Euro a month, you can aim for 1000 subscriptions.

7. SendPulse

A platform for multi-channel marketing automation is called SendPulse. It may be used to execute email and SMS campaigns, add support for social network chat, and much more. It can also be used for web push alerts. The platform facilitates the management of your sales and marketing activities.

It supports nearly all widely used browsers and is simple to set up and use. Personalization and segmentation, A/B testing, offline delivery, bulk and trigger campaigns, automated and event-based flows, and more are among the notable characteristics.

Pricing

You can utilize SendPulse's free basic plan for up to 10,000 subscribers. You can utilize the PRO plan, which starts at about USD 15/month if you have a larger consumer base.

Conclusion

Push notification services are a great resource for companies looking to expand. Firebase Cloud Messaging (FCM) is one of the best options because of its strong capabilities, such as analytics and targeted messaging, and its easy interaction with Google services. As an alternative, OneSignal provides extensive functionality and an easy-to-use interface for producing customized notifications for several platforms. Through real-time audience connection, these platforms enable organizations to increase engagement, preservation, and eventually, growth. To fully realize the impact of push notifications on company success, select the service that most closely matches your goals and needs.